LaceUp is our reliable partner for all digital cycling formats. This creates exciting opportunities for us in a growing market.

LaceUp opens up new digitally driven sports worlds for us—tracking, data integration, and outdoor experiences merge here to create a real competitive advantage.

The Alpenbrevet Extended has sustainably expanded Andermatt's perception as a leading cycling destination.

LaceUp provides an ideal digital complement to our brick-and-mortar store and gives our community new impetus. The combination of digital and physical is a perfect fit for us.