about LaceUp

Living
Innovation

from Switzerland

LaceUp was founded in Zurich, but our formats can be used worldwide - without infrastructure, without physical borders.

LaceUp in Numbers

60+

Events

16'000

Participants

800'000

Activities analyzed
About us

The team behind LaceUp

We are athletes with a background in technology, science and marketing.

Tobias Walser

Strategy

Sebastian de Castelberg

Technology

Nico Schefer

Projects

Philipp Avenell

Partnerships

What our

Customers say

LaceUp is our reliable partner for all digital cycling formats. This creates exciting opportunities for us in a growing market.
Gabriela Buchs
CEO Cycling Unlimited
The Alpenbrevet Extended has sustainably expanded Andermatt's perception as a leading cycling destination.
Hugo Farey
Head of Events & Activities,
Andermatt Swiss Alps
Thanks to the Alpenbrevet Extended, our hotels are experiencing increased demand - throughout the entire season.
Kevin Schreiber
Director of Sales
Orascom Hotels Management

Got an idea?

Let's talk

We look forward to your inquiry!
Let's go
LaceUp
Digitally connected. Outdoor adventures.
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LaceUp GmbH, Zurich, Switzerland