‍Amilestone for our mission: more movement, more experience, more outdoor.

We launched on July 20, 2020 with a clear vision: To connect people digitally - and let them experience real adventures outdoors.

What started out as a small idea has developed into a platform in recent years that makes sporting events smarter, motivates athletes and opens up new opportunities for event organizers. Today we can share a special moment: LaceUp has been officially recognized as a start-up of ETH Zurich.

Why this means so much to us

ETH Zurich is one of the most renowned technical universities in the world. Inclusion in its circle of recognized start-ups is more than just a label - it is a strong signal. A sign that our work is relevant. That our approach is convincing. And that we have the right mix of innovation, scalability and impact.

For us, this recognition is both a confirmation and an obligation: to continue on our chosen path with the same passion as on the first day.

What we have built up so far

Since 2020, we have been working with event organizers, athletes and partners to create solutions that rethink the sports event experience. These include:

• intelligent digital event extensions,
• Tools that motivate participants - before, during and after events,
• Concepts that get more people moving in the long term,
• and experiences that make outdoor sports more emotional, social and accessible.

Our motto remains unchanged:
Digitally connected. Experienced outdoors.
Because we are convinced: Technology should not replace, but enhance. It should bring people out - not bring them in.

The journey continues

We wouldn't be here without the people who have accompanied us:
customers, partners, organizers, the community - and everyone who has participated in our digital events time and time again. Our thanks go to you.

And of course it's clear:
We're just getting started.
New features, new event experiences, new partnerships - 2026 will be an exciting year, and we look forward to further enriching the world of sport together with you.

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