LaceUp makes digital sports events, GPS-based events, and geocaching for sports events measurable – as an autonomous alternative to Strava challenges with regional activation and context.

LaceUp officially becomes A Start-up Company of ETH Zurich, reinforcing its mission to create digital solutions that enhance outdoor sports experiences and get more people moving.

Joining forces for the future of cycling: LaceUp and Cycling Unlimited AG are launching a partnership to expand digital event formats and open up new avenues in cycling.

With LaceUp, this energy can be extended - and a one-day event can be turned into a digital sporting event that inspires for weeks or even months. This creates hybrid sporting events that combine the best of both worlds: the emotional experience on site and flexible participation via digital channels.

Four weeks of pure enthusiasm, record participation with 750 registered riders and countless duels - against themselves, the clock and of course the strongest competitors.

In the final part of our series, we take a look behind the scenes - and ahead to what's coming next.to really understand how digital doping works, we didn't just recognize it - we developed it ourselves.