LaceUp creates genuine closeness through real, context-based outdoor challenges. Participants experience the brand, region, or event actively and authentically. This results in high-quality contacts that are retained long-term and year-round via the company's own platform—automatically and without infrastructure.

LaceUp is a white-label event platform for GPS-based sports events that puts your brand front and center. LaceUp provides the technology—you provide the branding, story, and impact.

Good partnerships can be recognized by the fact that they become part of an experience—not just a logo on the sidelines. This is exactly what our collaboration with Tempo Sport and Giordana shows in the LaceUp format Les Cols de Zurich.

LaceUp takes a different approach: the platform enables GPS-based sporting events and outdoor experiences with character—without any fixed infrastructure on site.

Storytelling, marketing automation and digital sporting events combine emotions, brands and regions with personal moments of success.

LaceUp makes digital sports events, GPS-based events, and geocaching for sports events measurable – as an autonomous alternative to Strava challenges with regional activation and context.