Digital events and challenges are ubiquitous today. But many formats have a central problem: they generate reach, but hardly any real closeness to the participants. Contacts remain superficial, interchangeable, and short-lived. This is exactly where LaceUp comes in—with a platform that creates high-quality contacts and deepens existing relationships in a sustainable way.

Why proximity is more important than range

Marketing figures such as clicks, views, or likes say little about how strongly people really feel connected to a brand, a region, or an event. Genuine closeness only arises when participants themselves become active, achieve real goals, and gather personal experiences in the process.

Contacts that extend beyond the vicinity of their home are valuable customers. Anyone who sets out to drive a pass, reach a summit, or discover a particular place invests time, energy, and emotion. It is precisely this investment that makes the contact authentic—and creates strong bonds.

No generic challenges – just real experiences

LaceUp deliberately avoids standardized "run 100 km anywhere" challenges. Each challenge is consistently embedded in its context:

• into the history of a region
• into the identity of a brand
• in the nature of an event

The destinations are real. The places exist. The experiences are genuine. Whether it's an Alpine pass, a city district, a trail, or a viewpoint—participants must have actually been there. This ensures credibility and significantly enhances the quality of the contacts.

Bind deeply instead of activating once

A major advantage of the LaceUp platform is its long-term activation. Challenges are not limited to a single event day, but can run for weeks or even a whole year.

The result:

• Participants repeatedly engage with the brand or region
• Experiences arise in different seasons and situations.
• Contacts are not only collected, but also maintained

This is how a one-time interaction becomes a lasting relationship.

Authentic contact via your own platform

Also important: the interaction does not take place on a third-party platform, but on your own event or brand platform. LaceUp works in the background as a white-label event platform, while your brand remains in the foreground.

This means:

• direct access to high-quality contacts
• Communication with your own look and feel
• Full control over storytelling, content, and touchpoints

Every challenge completed, every milestone achieved becomes a genuine moment of contact—without wastage, without dependence on third-party platforms.

Experience instead of consume – without any infrastructure

LaceUp makes all this possible without any physical infrastructure. No starting arches, no timing mats, no on-site support. Participants move freely, independently, and at their own pace—outdoors, in the real world.

At the same time, everything runs automatically in the background:

• GPS-based detection of targets and checkpoints
• automatic evaluation and validation
• Continuous activation via digital touchpoints

This creates closeness without any additional organizational effort.

Valuable contacts are made outside

Genuine closeness to participants is not created by push notifications or generic challenges, but through shared experiences that have meaning. LaceUp creates exactly this space: for authentic contacts, real goals, and lasting loyalty to a brand, region, or event.

Those who encourage people to go beyond their front door gain more than just reach—they gain trust, identification, and long-term relationships.

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