Alpenbrevet Extended

The Alpenbrevet Extended brings the legendary Alpenbrevet to a new, digital format. Between May and October, cycling fans can ride the seven iconic Alpine passes around Andermatt flexibly and individually - whenever they want, as often as they want.

The routes ridden are automatically recorded via Strava or Garmin and evaluated in a digital ranking list. A badge is awarded for each pass completed - and your personal status increases with each additional one. This turns the experience into a game: collect, compare, improve.

The Alpenbrevet Extended is aimed at anyone who wants to experience the Alpenbrevet feeling - whether in preparation for the big event or simply to enjoy the passes at their own pace.

Real Alps, real vertical meters - but digitally connected.
Alpenbrevet Extended - your summer in the Alps.

Who is the format intended for?

• For all those who want to experience the Alpenbrevet feeling.
• For participants who are already registered in order to prepare themselves optimally and "tick off" each pass individually.
• For brands, destinations and hotels that want to make a name for themselves with innovative outdoor and cycling offers.

How does it work?

1. Register online and connect your account with Strava or Garmin.
2. Between May and October, drive individual passes in any order.
3. A digital badge is awarded for each pass - and increasing rewards and status levels depending on the number of passes completed.
4. Rankings, rewards, merchandise or exclusive prizes (e.g. overnight stay at the Chedi Andermatt) provide motivation.

Highlights & USPs

• Flexible participation: No fixed dates, everyone rides when they want within the time window.
• Digital experience approach: badges, status levels and rankings combine sport with gamification.
• Complementary to the main event: Not a competitive format, but a supplement - for preparation or as an alternative for non-admitted participants.
• Strong partners & base in Andermatt: links with tourism, hotels and infrastructure in the region.

Why is it exciting for partners & sponsors?

• Visibility in the cycling and outdoor sector
• Digital integration (badges, rankings, online presence)
• Added value for guests or customers through exclusive offers (e.g. accommodation, discounts)
• Storytelling potential: "Experience the Alps - when you want, digitally connected"