Les Cols de Zurich

Les Cols de Zurich is a racing bike pass tour around Zurich: three challenging climbs are defined as stages and participants measure their fastest time per climb.

Who is it for?

• Racing cyclists who want to compete in the sport of track time trials.
• Riders who prefer flexibility: no mass start, but individual completion in the time period.
• Community-oriented cyclists who enjoy rankings, challenges and special badges.

Process & mechanics

• Each stage is released within the specified period (e.g. Friday to Sunday or over two weeks).
• The time is measured via GPS recording (using Strava or Garmin) and automatically transferred to the ranking list.
• Those who complete all three stages take part in the overall ranking ("Tour Finish").
• Additional motivational badges: e.g. "Bienli badge" after five rides, "bat badge" for a stage at night, "hat trick" if all three stages are completed in one day.

Highlights & USPs

• Flexibility: No fixed race start, anyone can ride the stages in the time period.
• Digital and automated timekeeping: less effort for organizers, easier access for participants.
• Sporting challenge: mountain climbs (= "cols") alone against the clock - pass tour feeling in the Zurich area.
• Gamification elements and community incentive through badges, rankings and rewards.
• Visibility for the region & brand: strengthening the "Zurich as a racing bike destination" brand, attractive platform for sponsorships and partners.

Why exciting for partners, sponsors & regions

• Good appeal to sports-oriented target groups in the racing bike & leisure / sports sector.
• Digital data platform: Participant profiles, times, rankings can be used for marketing.
• Zurich region benefits from increased awareness in the cycling sector.
• Attractive format with low logistical effort but high impact - ideal for innovative brand collaborations.