Red Bull Downtime

Red Bull Downtime is a mountain bike time trial format that allows riders to chase their best times on selected single trails. On various routes in Switzerland, participants can show how fast they can complete individual sections - and compete with others.

Who is it for?
For all mountain bike enthusiasts, from ambitious amateurs to professionals, who want to compete on attractive trails - regardless of traditional races with start lists. It also appeals to local biking communities and destinations that want to generate attention and activity for their trails.

How does it work?

• The organizers define specific sections of the route that are approved as time trial trails.
• Participants measure their time via LaceUp.
• The results flow into rankings per bike park: whoever sets the best time on the trails is at the top.

Special features & advantages

• Low-barrier format: No large event setup, classic race with mass start is not feasible on these courses.
• Digital integration: Uses technologies such as GPS and GPS analysis to enable competition and make it transparent.
• Community growth: Trails and regions receive more attention through the campaign and become visible as a sports destination.
• Motivation through comparison: Riders are motivated to improve their performance and compete with others - even throughout the season.
• Brand impact and reach: The organizer positions itself in a sporty and technology-oriented setting.

Red Bull Downtime demonstrates how you can make a big impact in the MTB community with minimal organizational effort. For platform providers, tourism regions and sports brands, this offers a clear model of how to combine experiences, brand presence and user engagement.