The TdS Explorer is an open, participatory challenge where anyone – cyclists, e-bikers, or pedestrians – can visit the host cities and stage locations of the Tour de Suisse and actively participate in the event.
The checkpoints can be visited between April and September, without a classic race - the focus is on experience and participation, not competition.
Procedure & participation
Free registration possible.
Connection to a tracking tool (e.g. Strava, Garmin) required - this automatically registers the visit to a checkpoint.
A city or region (checkpoint) is considered completed when you move around it with a recorded activity device.
You collect points or progress for each completed checkpoint city - rewards or prizes are possible.
Target group
Recreational cyclists or e-bike users who don't want to ride classic races, but want to experience them.
Sports enthusiasts who want to identify with the Tour de Suisse brand.
Tourism and outdoor enthusiasts who want to discover a new way of actively exploring Switzerland and its Tour de Suisse host towns.
Highlights & benefits
Inclusive & flexible: No start time, no race hurdles - take part when and how you want.
Brand and event loyalty: Connection to the Tour de Suisse brand, generating emotions and community.
Regional visibility: Tour host locations receive additional attention and guests through participation.
Digital automation: Tracking, registration and rewards are largely digital - less effort for organizers.
Why interesting for partners / sponsors
Wide reach for the Tour de Suisse brand environment: active participants, outdoor experience, brand loyalty.
Data and digital activity generate insights into user behavior, regional visits and participant motivation.
Opportunity to use the region or destination as a checkpoint and be part of the experience story.
A sustainable experience format that is not only unique, but also has an impact throughout the season.