Tour de Suisse Explorer

The checkpoints can be visited between April and September, without a classic race - the focus is on experience and participation, not competition.

Procedure & participation

• Free registration possible.
• Connection to a tracking tool (e.g. Strava, Garmin) required - this automatically registers the visit to a checkpoint.
• A city or region (checkpoint) is considered completed when you move around it with a recorded activity device.
• You collect points or progress for each completed checkpoint city - rewards or prizes are possible.

Target group

• Recreational cyclists or e-bike users who don't want to ride classic races, but want to experience them.
• Sports enthusiasts who want to identify with the Tour de Suisse brand.
• Tourism and outdoor enthusiasts who want to discover a new way of actively exploring Switzerland and its Tour de Suisse host towns.

Highlights & benefits

• Inclusive & flexible: No start time, no race hurdles - take part when and how you want.
• Brand and event loyalty: Connection to the Tour de Suisse brand, generating emotions and community.
• Regional visibility: Tour host locations receive additional attention and guests through participation.
• Digital automation: Tracking, registration and rewards are largely digital - less effort for organizers.

Why interesting for partners / sponsors

• Wide reach for the Tour de Suisse brand environment: active participants, outdoor experience, brand loyalty.
• Data and digital activity generate insights into user behavior, regional visits and participant motivation.
• Opportunity to use the region or destination as a checkpoint and be part of the experience story.
• A sustainable experience format that is not only unique, but also has an impact throughout the season.