LaceUp and Cycling Unlimited AG are entering into a partnership to further develop cycling digitally and make it accessible to an even wider target group. Together, we want to expand formats such as the Alpenbrevet Extended and the TdS Explorer — two digital experiences that extend cycling beyond the day of the event and allow it to be experienced in new ways.

Our common goal is to think outside the box of traditional events and create innovative platforms that involve participants and partners more closely. The combination of real and digital experiences creates new opportunities for interaction, motivation and community building - open, inspiring and as barrier-free as possible.

With this partnership, LaceUp and Cycling Unlimited are setting an example for a future-oriented, networked and inclusive cycling culture.

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